Are you an artist with a growing audience? Would you like your listeners to become your true supporters? Are you willing to get out of your comfort zone and use the power of online marketing to create a community? If the answer is yes, read on to find out the why and the how.
We had the honoring opportunity in October 2022 to participate as speakers at the Classical Me Music Summit, sharing our professional experience about being visible as an artist, strengthening the connection with the audience and building a supportive community. It was a real attitude-shaping presentation, providing young international musicians, agencies and publishers with new ideas and perspective.
People might think that pieces of art or music will automatically sell themselves. Our professional experience shows that it’s a bit more complex than that.
As an artist or a classical musician, apart from great talent and extraordinarily hard work, visibility is an essential element in building a successful brand and business. Why? Just imagine yourself purchasing tickets for a Christmas concert – are you going to watch the concert of a band you barely know or the musician whose face is quite familiar from all the online ads you’ve come across lately?
We understand that as a creative artist, managing social media sites may be difficult, due to either the lack of time or potential aversion. Fortunately, there are various platforms available, through which art and classical music may be shown in high quality and brought closer to the audience. In this industry, a conscious online presence is extremely important, as it supports your visibility, activates your audience and, ultimately, increases sales.
We believe that a professional personal brand may be built efficiently, in a sophisticated manner. The goal is not to create a completely different image of yourself or to focus on something that has nothing to do with your actual art. Much more, to learn how to use the amazing opportunities provided by social media platforms and to reflect your professionalism with regular, high-quality posts, and also to open a window towards your art.
We have been working with young and talented musicians as of 2020 in association with Sonus Foundation (cultural nonprofit supporting classical musicians) in three different countries. Within the scope of our cooperation we have been getting familiar with the specific needs of this industry and helping classical musicians building the most successful and appropriate brand for their music.
Should you wish to brainstorm with an online communication expert, who may assist you in making your art more visible and in improving sales, contact us at hello@zsolya.com. We are looking forward to cooperating with you!
Sources of Images: Tribul artistic, Freepik
